- To become the most admired textile company in India with leadership in market share, research and profits.
- Building distinctive sales and marketing capabilities.
- Inculcating a high performance culture
- Being the partner of choice.
- We shall pursue world-class standards in our People, Products, Processes, Partnerships and Performance.
- Encouraging Innovation and Nurturing Intellectual Capital.
- To continually strive to be recognized as reliable provider of textile products and services by customers
the world over.
- To be a model member of communities to which we belong.
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